What makes the perfect mobile ad?

“When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them. In May 2016, Verve Mobile surveyed 3,000 US internet users ages 14 to 29. More than a third said they wanted to be able to easily share a mobile ad, and nearly half (46%) said they wanted to save the ad and be able to access it later. Given that many users find ads to be annoying, it’s hard to imagine that some would want to save an ad and view it later—unless, of course, it had an offer or incentive attached to it.” Read more at eMarketer.

Categories: Advertising/PR

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