New York Times shuns banner ads in favor of proprietary ad format

“The New York Times is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats. Marketers lament the lack of creativity in the format and have started to question its effectiveness, which has driven down ad prices. Meanwhile, platforms such as Facebook and Google have built huge ad businesses with their own proprietary or “native” ad formats and offerings. Spotting this trend, the Times is rolling out its own cross-device ad format called Flex Frame to modernize its display ad business and improve the experience for both users and marketers.” Read more at The Wall Street Journal.

Categories: Advertising/PR

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