For real: Digital spending will surpass TV this year

“Digital ad spending will hit $72.09 billion this, year, according to an updated forecast from eMarketer. That will just edge out the $71.29 billion spent on TV, making it the first time digital spending beat TV in a calendar year. There are a number of factors driving the digital growth. One is mobile ad spending, which will jump 45.0 percent to $45.95 billion by 2017.” Read more at Media Life Magazine.

Categories: Advertising/PR

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