“There was one upgrade that Apple only briefly touched on Wednesday, but it could be the most important change to its platform for brands and marketers. The biggest innovation is an app store for iMessage, which will arrive with the iOS update this week. Apple’s messaging play faces plenty of competition from Facebook, Snapchat, Twitter, Instagram, WeChat, Line, Kik and others. Apple iMessage does have virtual stickers and new animated features that make texting more of a multimedia experience, moving closer to the fun vibe of Snapchat.” Read more at AdAge.
Categories: Apps, Social Media