“If someone accuses you of “throwing shade,” it’s not a good thing. But if native advertising tech firm Polar suggests you throw some, you just might want to listen. While “throwing shade” means to insult someone/something, throwing some shade on native ad placements is working a kind of magic. What’s format shading? According to Polar, “format shading in the background is what the native ad’s text and other features are set upon.”” Read more at Mobile Advertising Watch.