AP News’ mobile app serves news tailored to individuals

“The Associated Press is making its content more accessible and personalized for mobile readers with a new application that tailors news based on preferences in an easy-to-read format. Each person’s feed is different based on their interests and location to make it more personalized and contextually relevant. It is designed to highlight the great journalism of the customers of AP, with several hundred publishers already contributing their work to create a true global-to-local experience.” Read more at Mobile Marketer.

Categories: Journalism

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