98 personal data points Facebook uses to target ads to you

“Say you’re scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain. Facebook, in its omniscience, knows that you’re wondering — and it would like to reassure you. The social network just revamped its ad preference settings to make them significantly easier for users to understand. They’ve also launched a new ad education portal, which explains, in general terms, how Facebook targets ads.” Read more at The Washington Post.

Categories: Advertising/PR

Tags: , , ,

%d bloggers like this: