Give Placed your location, and the company will give you frequent flyer miles

“Location analytics firm Placed launched a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought airline miles from several big airlines and will “pay” app users who provide their location data.” Read more at Street Fight.



Categories: Advertising/PR

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