“Sports teams go big on beacons”

“The Internet of Things is very much about determining precise consumer location, and sensors such as beacons are helping that along more every day. There are now about 8 million sensors in the marketplace, with the majority of them being beacons, according to a new global market tally. We’ve written a lot about beacons at retail here but another major use is in professional sports.” Read more at MediaPost.

Categories: Advertising/PR

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