“After buying Yahoo for nearly $5 billion, Verizon is now in the search business”

“It’s now official: Verizon is buying Yahoo for roughly $4.8 billion. The deal includes most of Yahoo’s assets, though not the Alibaba shares or Yahoo Japan and several other assets. Verizon acquired AOL in 2015 for more than $4 billion and now will need to merge and integrate the two companies’ assets and infrastructure. Verizon’s AOL unit is responsible for most of Microsoft’s display, mobile and video ads in the US and several other international markets. Yahoo has search deals with both Microsoft and Google. And with Gemini, Verizon is now in the (mobile) search business.” Read more at Search Engine Land.

Categories: Advertising/PR

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