5 percent own smart appliances, 18 percent plan to buy one

“Marketers and advertisers might have to wait a little longer to use IoT to reach consumers via smart appliances in their homes. Adoption of smart appliances has yet to take off in the U.S. and large growth is not projected for the next year, according to a new study. The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of consumers plan to buy one within the next year. Smart appliances include refrigerators, ovens, dishwashers and washing and drying machines that can be remotely controlled and monitored through an internet connection.” Read more at MediaPost.

Categories: Technology

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