“Pokemon Go is the most-downloaded app in the Apple App Store since its release last week. Along with creating a frenzy with users, the game, which prompts people to walk around and “collect” monsters via their phones in real locations, has sent advertisers scrambling for strategies to capitalize on its popularity. The augmented-reality Pokemon have already been spotted in various of retail stores, prompting some retailers to seize on the phenomenon and others to ban players. Retailers can participate in the game by purchasing a Lure Module through the app that brings monsters to a Pokestop for 30 minutes—and presumably customers after those monsters.” Read more at Marketing Dive.
Categories: Apps, Social Media