PR and media in rapid mobile-powered transition

“The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed to 5 percent in 2015. It is a troubling spot for the sector to be in, especially as PR remains incredibly valuable to businesses and their marketing teams. Perhaps the lack of clarity echoes the broader issue at hand – that it is hard to say what public relations in 2016 really is anymore. As such, the bigger concern facing the PR industry today is not really PR itself. It is the question of how brands should use PR to build trust with their audience in such a changing, mobile-dominant media landscape.” Read more at Mobile Marketer.

Categories: Journalism

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