“Mobile messaging is changing the way consumers and businesses communicate. Across nine developed countries, three-quarters of consumers now “talk” to businesses with mobile messages. A full 65% of consumers communicate with businesses via chat apps, while 76% do so via SMS, Among platforms, Facebook and WhatApp dominate business-to-consumer communications, with 56% and 50% market penetration, respectively. SMS, which comes standard on most smartphones, maintains a 42% market penetration.” Read more at MediaPost.
Categories: Apps, Social Media