IAB study praises mobile ad format

“An emerging mobile ad unit that fills the screen without covering up editorial content is a promising approach to ad-blocking concerns, according to a study released Thursday by the Interactive Advertising Bureau. “Scrollers” are mobile ad units that appear as a full-screen window onto a creative execution as consumers scroll down on a web page. Because consumers can simply scroll past them, the ads are non-invasive.” Read more at Ad Age.

Categories: Advertising/PR

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