Tronc’s data delusion

“Tribune Publishing, a storied icon of American journalism, recently renamed itself Tronc and released a video to show off a new “content optimization platform,” that Tronc claims will be “the key to making our content really valuable to the broadest possible audience” through the use of machine learning. The notion that you can transform a failing media company — or any company in any industry for that matter — by infusing it with data and algorithms is terribly misguided. While technology can certainly improve operational performance, the idea that it can replace a sound strategy is a dangerous delusion.” Read more at Harvard Business Review.



Categories: Journalism

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