New study finds mobile experiences make or break customer loyalty

“A new study has found that companies are falling short when it comes to delivering a satisfying mobile experience for customers. The research found that on average only 52% of respondents reported that they were satisfied with their last mobile engagement with a business, a drop from the 59% in 2015.Respondents reported that 27% of all of their purchases in the last year were made on mobile devices and 79% of consumers have made at least one purchase via their mobile device in the last year.” Read more at The Retail Bulletin.



Categories: Apps, Social Media

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