Twitter turns 12,000 users into quick-research panel

“Twitter has begun a new initiative aimed at giving advertisers insights from 12,000 users chosen by the social media platform. Dubbed Twitter Insiders, the program’s goal is to create a one-stop shop for advertisers to recruit, design and collect live research. A brand that wants to push a risky campaign, for example, could run it by Insiders first to gauge whether it’s offensive or effective.” Read more at AdvertisingAge.

Categories: Advertising/PR

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