Mobile location data accurate up to 30 meters

“While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers’ programs. As mobile has grown, savvy marketers have understood the need for location­ based tactics that reach users with contextual relevance. However, there is a complex relationship between factors such as signal source, environment and personal use that affect location data accuracy, according to the report, Location Data Accuracy Revealed.” Read more at Mobile Marketer.

Categories: Advertising/PR

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