“Google isn’t just the mother of all platforms. It has also got your mobile buying decisions psyched out. The company knows you better than you know yourself. Google has a concept it calls “micro-moments”: the times when one is using one’s mobile device, multitasking, and vulnerable to marketing messages. It’s up to Google advertisers, the company says, “to reach and in and influence those moments.” Google likes to cite the work of a “behavioral economist,” Dan Ariely of Duke University, to figure all this out.” Read more at MediaPost.