Google augments AdWords to meet mobile ad demand

“In a nod to mobile’s growing importance for advertisers and its own bottom line, Google has unveiled AdWords updates and local ad formats to help marketers execute mobile-focused ad campaigns. Advertisers can now connect more widely with Google Maps users and give consumers more information in their text ads. Google also gave manufacturers access to its store visit measurement tool for tracking offline purchases against online activity.” Read more at Ad Exchanger.

Categories: Advertising/PR

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