Newspaper sites deliver more younger millennial mobile exclusives than Facebook

“Between the Upfronts and NewFronts it is abundantly clear that the focus on attracting and engaging Gen Z’ers and Millennials is intensifying for advertisers, media companies and content providers alike. ‘Cradle to Grave’ is beginning catch fire with other content providers. So how do digital newspapers fit into this picture? Easy. One of the key takeaways from the Upfronts is that it doesn’t matter what screen a person uses to view content. The reality is that they are going to use a screen probably in sync with social.” Read more at Media Village.

Categories: Journalism

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