“With its predicted rise, virtual reality/augmented reality is poised to transform digital advertising. Several companies are aiming to be ahead of the curve. Immersv’s ad platform enables VR app developers to monetize content with ads on Google Cardboard and Samsung’s Gear VR devices. Outlyer Technologies, on the other hand, is approaching VR from within the current landscape of mobile advertising. The Advrtas ad platform from Outlyer enables advertisers to serve interactive content in standard IAB ad formats on smartphones.” Read more at Marketing Land.