Is artificial intelligence smartphone marketing’s salvation or undoing?

“While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves. Interest in artificial intelligence has taken off as the technology comes of age and brands recognize the potential to deliver one-to-one experiences. However, a battle over ownership of mobile user data is shaping up, possibly dampening the potential for brands in the short term, while longer term, next-generation wearables, augmented reality and sensors could lessen the need for a phone to take advantage of AI-driven services.” Read more at Mobile Marketer



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