Amazon takes on YouTube with ‘Video Direct’

“Amazon is launching a new video service called “Amazon Video Direct,” letting people earn royalties on uploaded content. The new service entices professional video creators to upload their videos to Amazon, where they will be displayed on the Amazon Video site alongside studio-created TV shows and movies. The videos will be viewable by “all Amazon customers” via an ad-supported model, shown to Amazon Prime Video subscribers (presumably without ads) or available as a one-time rental or purchase.” Learn more at NetImperative.



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